This Zoom video call is a discussion between Todd Smith from 360Converge and Ben Hadley automotive industry consultant who specializes in helping dealerships operationally change when implementing Digital REtailing processes. We cover the current state of the industry and how dealerships need to find alternative metrics to measure the performance of the dealership. The lead count is a poor indicator of sales and success and Ben discusses finding another Atomic Metric to help steer the dealership toward profitability.This was a great conversation with lots of insights so don’t miss out.
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